VAST brings together a wealth of PR and communications excellence to help businesses grow. Our expertise is founded on a desire to truly understand our clients’ communication and marketing needs on every level, and develop targeted B2B marketing campaigns that reach the right audience at the right time in the right tone of voice.
VAST was initially established as a specialised B2B PR agency, providing public relations for businesses primarily across the home improvement and construction sectors. Recently the company has evolved to support a range of additional sectors with a wider scope of services which underpin a business communications strategy.
Our clients tend to be the best in the business, and we believe that their brilliance and expertise needs to be heard. Thought leadership in the press is achieved through fostering the very best relationships and delivering on promises time and time again. This is where
VAST excels.
We understand the press because that’s where we come from. We appreciate the need for great copy, what makes a great story and how the editor’s mind works; we understand what happens when the release or feature hits the journalist’s desk; we know the publishing process, the pressures and pleasures of putting a magazine together because we have been there.
We understand all of these things, and we bring them together.
Yet being a leading B2B communications consultancy is more than just PR, which is why we can offer a wealth of other skills to ensure that your business communications strategy achieves its potential. We can turn our hand to anything communications-related, from simple B2B content marketing to community projects, to full event management.
PR is our speciality, but good PR requires an intricate knowledge of marketing as a whole and the role it plays in an organisation. VAST PR is run by seasoned marketers who have decades worth of following industry trends and can advise on overall marketing activities.
Traditional PR skills and values form the foundation of the VAST PR – developing relationships, building brands, working closely with editors and journalists to ensure you voice and story is amplified above the crowd.
We weave those same core traditional PR values into all our online digital activities. Measuring digital PR success alongside traditional PR success not only builds brands, but also strengthens your online presence and SEO rankings.
Digital PR and SEO go hand in hand. All our online activities focus on quality, authority and relevance which not only improves search engine visibility, but also helps to drive the right kind of website traffic and improve lead generation.
Is your website making you money? Are you missing out on potentially tens of thousands of pounds of business through a poorly designed and managed website. As part of your overall marketing strategy let’s take a look at your website and see how it can be improved.
Your business could go global. Have you explored the possibility of taking your business online and reaching new markets and territories? Through e-commerce, AI and Chatbots you have the ability to scale your business – as long as the technology works! Talk to us.
Social media is a vital public relations tool. Your social media can drive PR, which in turn drives social media. Let’s have a chat and see how your social media strategy can go beyond simply posting every now and again.
Brand building goes way beyond a clever logo design. A brand is emotive, for you and for your customers. How does your brand make people feel? Does it motivate them to change? Does it make them proud and loyal? Does it speak their language?
From small, intimate press launches to major trade exhibitions, from online webinars to annual sales conferences, we can scale your event up and down according to purpose and goal.
VAST can offer B2B communications consultancy services across the following sectors, and
more:
In short, we can turn our hand to any sector, particularly within the B2B sector, but can also
tackle B2C, public consultancies and community projects. Whatever the aims of your
business communications strategy, we have the skills and expertise to harness the right
channels, talking to the right people, in a tone that is clear, understandable, and relevant.
Paul Godwin is one of the glass and glazing industry’s most experienced marketing professionals, with more than 42 years in the industry. Paul’s relationship with the industry began with the launch of the B2B magazine Windows Industries in 1982, along the way launching VAST PR and, with partner Matthew Glover, the FIT Show, which today continues to provide the window and door
industry’s most powerful sales and marketing tool.
Beth is a seasoned member of the VAST PR team and brings a wealth of experience from a diverse range of sectors, including education, property development, and interior design. Her unique blend of skills and keen eye for detail help VAST to deliver exceptional service, innovative solutions, and maintain strong and lasting relationships with both clients and the press.
Kate always dreamed of being a journalist (the other dream was a farmer’s wife), so when the opportunity arose to train under an ex Fleet Street journalist who ran a press writing agency, she jumped at it. This kickstarted a career in PR that has spanned several decades and many different industries. From taste testing microwaveable doner kebabs, to running the press office for a major international music festival, Kate can literally turn her hand to anything.
If you’re interested in finding out more about how we can help spread your word, please leave us a message below. Alternatively, please feel free to contact us directly on 07904 345354.