Websites have come a long way in the last couple of decades. From simply being an online brochure, which gave out the same information as an original printed brochure, the levels of sophistication driven by advancements in technology and marketing expertise has ensured that good website management is a cornerstone of any sales strategy.
To this end, making sure that your website looks and feels consistently fresh and inviting to potential customers is crucial to your marketing strategy. And looking after the back end is as important as titivating the front end. Implementing ongoing website update services will ultimately save you precious time and money, meaning that existing and potential clients have robust access to your information and services.
How old is your current website? Is the company and product information up to date? Does it accurately reflect who you are and what you currently offer?
The benefits of maintaining regular update services goes beyond simply keeping your information up to date – it can have a marked effect on where you feature in search engine rankings. When you look for a product or service online, there are any number of competitors vying for the top spots. SEO – search engine optimisation – requires constant tweaking to ensure your site maintains relevance and ranking.
What happens if you don’t update your website? It will quite simply start to slip down the rankings, and you’ll notice that your more proactive competitors are leapfrogging your position, pushing you further and further down the lists into irrelevancy. Don’t let this happen to you!
One of the easiest and most cost-effective methods of keeping your website up to date is through the implementation of a regular blog. This is your opportunity to highlight new products and services, jump on trending issues, showcase success stories among your clients and partners, even celebrate the achievements of people who work in your business.
But the perfect blog is more than simply writing up a good report and loading it onto your website. The content itself must be optimised with relevant keywords. It must be structured in a way that Google appreciates. It needs to be done regularly, demonstrating to the search engines that your website is a dynamic and proactive part of your business.
Whether or not you know how to update website content, taking control of your blog is a quick and efficient place to start.
Website development is a speedboat that is constantly cutting through new waters. It does not stop. When technologies evolve, the foundations have to evolve with them, to ensure that the stability and security of your website are maintained.
How long has it been since you had your website audited? Can you be sure of its security? Of its robustness? Do you really understand your PHPs and your HTMLs, your AMPs, and your ALTs?
You need to have access to good, vested technical expertise for your website – experts who will make sure that it can process varying amounts of traffic, who will keep its loading speed primed for today’s exacting visitors, who will protect it against malicious intruders, who will ensure the spam is sorted from the cream.
Maintaining regular website update services may only require a couple of hours a month, but those two hours could save you many more hours of (expensive) pain in the future in the event of future issues with your website. Have you ever examined the reverse side of a piece of tapestry? A proficient seamstress will ensure that it is as neat and organised as the main image on the front, with stray ends tucked away and loose stitches regularly tightened. The back end of a website is the same – it consists of a complex number of elements that need to be stitched together properly to give you the best performance.
Ultimately you are working towards giving your customers – existing and potential – the best user experience possible, guiding them towards that point when they make a purchase. The easier it is for them to navigate your website, eliminating objections and obstructions along the way to a purchasing decision, the more likely they are to hit the buy button.
Whether you are wanting to know how to update your website content, help with improving your search engine rankings, or implementing a more consistent website maintenance schedule, contact VAST PR for more information.